Lancaster, New York 14086
The Lancaster Area Chamber of Commerce

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Megan's Bee Newspaper Articles

Sponsorships work!
By Megan Burns-Moran

How can a small business compete with a corporation that has a large advertising budget? The answer is through investing in a sponsorship.

What is a sponsorship? It is the most direct and targeted channel of communication, according to Sponsorship.com.

Some facts about sponsorships. Direct, cost effective channel of communication. On average a company will spend 25 percent of their overall marketing, advertising budget on sponsorships. Sponsorships are less expensive than traditional media advertising. They support a particular organization or cause.

At the chamber we work with member companies to determine the best fit for their investment. Sponsorships opportunities range from Comedy Night with Rob Lederman to Business After Hours to Morning Business Exchange to monthly Industrial Forum luncheons to summertime ChamberFest to Golf Classic to name a few events. Printed newsletter, The Journal, membership directory and Chamber website can also be good sponsorship opportunities. All sponsorship dollars are used by the Chamber to host the events on behalf of our members and allow the members to build business relationships in a variety of venues.

Demographics and attendance are key factors in a companies decision to sponsor a particular event. For instance, LIDA/ LACC monthly Industrial Forum luncheon target demographic is the executive of a large industrial company in the Lancaster, Depew and Elma who wants to learn industry best practices and meet other executives in a professional setting. On average the luncheons attract 40 professional individuals. Banks, attorneys, commercial printers, energy companies would benefit from sponsoring this series as this is their typical target market.

Comedy Night with Rob Lederman on Friday, April 1, 2011 at the VFW Post #7275 target demographic is family and friends of the Chamber. The event has adult comedy, beer and pizza, basket raffle. Not all companies can sponsor an event that serves alcohol or adult humor. One of our main sponsor is X-Treme Auto Glass. The goal for them was a large audience of area residents. Their company brand also fits with the comedy theme.

Lancaster Area Chamber of Commerce 2nd Annual Golf Classic will be held on July 25, 2011 at the Lancaster Country Club. This fun, day long event is a great way to entertain clients and build business relationships. The club is private and allows the player to experience the course without being a member of the club. Demographic is a professional business person whose goal is to build a relationship in a casual setting. The event includes lunch, golf, dinner, and awards ceremony. Twin Village Recycling is the main sponsor this year and they chose this opportunity because the larger, corporate companies typically play in this tournament.

Call the Chamber today to discuss your company goals and we will help you decide the best sponsorship opportunity to meet those goals. Thank you to our sponsors for their support!

 

Funny Business
By Megan Burns-Moran

Work these days is no laughing matter. We are working more hours, taking on added responsibilities, anxious about losing our jobs and we are uncertain when things will turn around. Experts say the best way to deal with this is to LAUGH it off and I agree! Let’s take a serious look at the benefits of laughter and how all of us can add laughter into our daily routines.

Laughter in the workplace is critical to the health of your company’s bottom line and to your employee’s health. Laughter has been proven to boost morale, increase sales, increase communication, lower stress, decrease sick time and decrease work accidents. According to www.workplaceissues.net, people who have fun at work are more creative, are better decision makers, and are more productive.

Laughter can and should be measured. Tardiness, absenteeism, turnover rates all decrease. Communication among co‐workers increases. Deadlines are met with less stress on the team.

The science of laughter proves that your heart rate decreases when you laugh, it lowers blood pressure and reduces stress hormones. Laughter also protects the heart, boosts the immune system and relaxes your body up to 45 minutes after you laugh.

Did you know? You can’t feel sad, angry when you are laughing. 15 minutes of laughter equals the benefit of 2 hours sleep. One good belly laugh burns off 3 1/2 calories. Laughing for 15 seconds adds 2 days to your life span. And it’s more contagious than sneezing!

Start today by trying a few of these simple ideas. SMILE! Add laughter to your weekly schedule, surround yourself with positive people, work hard but take yourself lightly, move toward laughter when you hear it. Consider keeping a child’s toy on your desk, making a funny screensaver, framing photos of family and friends engaged in happy moments.

The Lancaster Area Chamber of Commerce takes laughter seriously. Please join us for LACC’s 2nd Annual An Evening of Hilarious Comedy featuring Rob Lederman and special guests on April Fool’s Day‐ Friday, April 1, 2011 at the Veteran’s of Foreign Wars Post 7275, 3741 Walden Avenue, Lancaster, NY. Doors open at 7:00 pm and event runs until 10:00 pm. For tickets contact the Chamber today at 716‐681‐9755 or www.laccny.org. Space is limited.

After all, laughing with others is more powerful than laughing alone!

 

Collaboration across sectors leads to success
By Megan Burns-Moran

Collaboration is alive and well at the Lancaster Area Chamber of Commerce! According to Wikipedia.org, collaboration is a process where two or more people or organizations work together in an intersection of common goals by sharing knowledge, learning and building consensus.

The Village of Lancaster Community Development Corporation’s and the Lancaster Area Chamber of Commerce’s most recent collaboration resulted in Celebration on Central, an open house and tour of the historic business district, which was held Oct. 13. We had more than 75 people attend. All who attended learned more about both organizations and learned more about the businesses in the area. Even the owners of the businesses had to collaborate with the village in order to qualify for matching funds for the revitalization of their store fronts. We will look forward to future collaborations with the Village and the CDC.

The Town of Lancaster Industrial Development Agency and the LACC are currently collaborating on producing an Industrial Directory and are planning future monthly Industrial Forums. The directory will help area businesses identify local companies to purchase goods and services from, and the forums will allow industrial companies to share best practices and network with each other. We share a common goal of increasing business opportunities in Lancaster, and the Chamber is fortunate to have the support of the LIDA.
Our high schools are collaborating with the Chamber and local businesses as well. The teachers and faculty are reaching out to the Chamber to identify employers who would like to help high school students acquire the skills necessary to succeed in the “real world.” Employers can participate by assisting with career workshops, job shadow opportunities, internship programs and guest speakers just to name a few.
Depew High School is hosting a meet-and-greet breakfast Tuesday, Nov. 9, to discuss the Goal for Life program. Also, the LACC and the Lancaster High School Academy of Finance collaborated with the hiring of a summer intern. We were so pleased by the quality of our student that we will participate again next year.
I would like to hear how your organization is collaborating with others to better serve the community. Please call me at 681-9755.
Visit these sites for more information on how you can get involved and reap the rewards of collaboration: www.laccny.org, www.lancastercdc.org, www.lancasterny.com/lida/intro.html and www.lancasterschools.org/finance.
 


Lancaster Area Chamber of Commerce
P.O. Box 284 - 11 West Main, Suite 100
Lancaster, NY  14086
E-mail:  info@laccny.org
Phone: (716) 681-9755 - Fax:  (716) 684-3385

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